ChatGPT for Business: Writing with a Generative AI Companion
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If you write for your business or job, this AI Writing course is a must-watch for you. Don’t wait too long to master the use of modern AI tools like ChatGPT and Google Bard. These AI tools can benefit you as a business, and more specifically as a writer.
In this course, you’ll learn how to use an AI writing companion to:
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Enhance Your Creativity
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Speed Up Your Workflow
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Write More & Write Better
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Optimize Text for SEO
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and so much more!
Within the first 15 minutes of class, you will have a clear understanding of:
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How to sign up & start prompting ChatGPT to help you write
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Best practices for writing prompts (prompt engineering)
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Why & how you can use an AI writing assistant
How can an AI Writing Companion help you?
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Generate ideas that inspire you to write
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Edit your writing for grammar & spelling mistakes
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Automatically rewrite your work in a different tone or for a different target audience
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Condense or expand your writing
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Turn your writing into a different format (i.e. social media post, email blast, article)
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Translate your writing into another language
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Summarize long text into condensed notes
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Optimize your writing for search engines, making them keyword friendly
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Generate catchy headlines, subject lines, and titles for your content
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Write entire articles, posts, and other content for you
Watch a free preview of this course to start learning, and to see if this is the right course for you.
By the end of this course, you’ll have a comprehensive understanding of AI writing tools such as ChatGPT & Google Bard, and how to use them for your specific business needs.
What can you write with ChatGPT?
The following list contains only the beginning of what you can use an AI writing assistant for:
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Articles
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Social Media Posts
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Emails
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Landing Pages
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Cover Letters
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Resumes
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Essays
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Video Scripts
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Podcast Scripts
If this sounds good, watch a free preview of the class and enroll!
See you in class!
Phil
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1What is this Writing with AI Course? What Will You Be Learning?Видео урок
Welcome to the captivating class on harnessing AI for writing, "Writing with an AI Companion." I'm Phil Ebner, and I'm thrilled to have you join us. In this course, we delve into the world of AI-assisted writing, equipping you with the skills to leverage tools like ChatGPT and Googlebot to enhance your content creation.
Throughout our journey, you'll uncover the advantages of integrating AI into your business writing endeavors. You'll become a proficient user of AI companions, exploring techniques that transform these tools into indispensable writing aides tailored to your unique business requirements and workflow.
We'll unveil the versatility of AI companions as you learn to generate ideas, edit existing content, revise text, and even craft entirely new pieces from scratch. These AI tools can even optimize your work for search engines through potent SEO techniques, and you'll witness it all firsthand.
While the landscape of AI tools is ever-evolving, a few standouts in the realm of writing include ChatGPT and Google Bard. However, the list extends to encompass specialized tools like Shortly, Jasper, Grammarly, Surfer SEO, Copy.ai, and Pseudo Write. These tools encompass a range of functions from condensing lengthy articles to enhancing content for search engines.
In this course, our primary focus will be on ChatGPT, your faithful companion in this AI writing adventure. Our upcoming lesson will plunge into the practical aspects of utilizing ChatGPT effectively—signing up, formulating prompts, and extracting optimal responses.
So, relax and embrace the journey ahead. By course's end, you'll wield the power of AI companions to revolutionize your writing process and create content that captures attention, engages readers, and achieves your business objectives. Get ready to explore the synergistic collaboration between human creativity and AI innovation. See you in the next lesson!
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2Get Started with ChatGPT | Let's See ChatGPT in ActionВидео урок
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3Quick Tips for Improving Your ChatGPT Prompts (Prompt Engineering)Видео урок
Dive into the world of ChatGPT with this enlightening lesson. Embark on your journey to master AI-powered writing as we explore ChatGPT's capabilities. If you're new to ChatGPT, your starting point is OpenAI.com, the home of this tool. OpenAI, the visionary behind ChatGPT, offers various AI tools, with ChatGPT reigning as their flagship.
Visit the "Product" section and locate ChatGPT, where the latest version, GPT-4, shines. To embark on your AI-writing odyssey, click the sign-up button. The initial account is free, offering access to ChatGPT 3.5. The recent GPT-4 iteration, with enhanced capabilities, is accessible through a $20/month subscription, particularly valuable for businesses.
ChatGPT provides assistance across diverse writing tasks. It thrives on past internet information, pre-2021. However, it's poised to evolve, tapping into real-time web content. As you embark on projects, commence new chats for optimal organization.
In this lesson, you'll witness ChatGPT's prowess. Utilize it for research, query facts, or even compile articles. For more creative endeavors, save your GPT-4 prompts. Crafting compelling prompts is an art we'll refine together, ranging from style to tone and purpose.
Discover the power of AI writing as ChatGPT crafts an entire article with information gleaned from your queries. Witness its potential in action, generating content within moments. As a writer, this showcases AI's capabilities, emphasizing the importance of mastering AI tools to adapt and excel in the evolving landscape.
As you embrace the next chapter of your learning journey, delve into effective prompt writing strategies. Unlock ChatGPT's full potential, guiding your creativity toward profound, AI-augmented compositions.
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4Ethical Consideration: The Responsible Use of AI Writing Tools like ChatGPTВидео урок
Understanding the ethical implications of using AI writing tools is paramount for responsible and transparent business practices. Here's an overview of key ethical considerations and how to address them:
**1. Transparency:** If you're using AI tools to create content, it's important to disclose that fact to your audience. Being open about the use of AI-generated content maintains trust and ensures transparency.
**2. Fairness and Discrimination:** AI tools can inadvertently produce biased content due to the data they were trained on. As a business, it's your responsibility to identify and correct any discriminatory language or content that may arise.
**3. Bias:** AI models can inherit biases present in the training data. It's essential to regularly review and edit AI-generated content to mitigate any biased or inaccurate information.
**4. Privacy:** AI tools might gather data from various sources, potentially including private or confidential information. Review and edit content to remove any unintended private information.
**5. Safety:** AI-generated content can sometimes produce unsafe or inappropriate responses. Always ensure that the content generated by AI tools is reviewed and approved by a human to avoid any unsafe or harmful content.
**6. Human Oversight:** Integrating human oversight into your workflow is crucial. Ensure that AI-generated content is proofread, edited, and checked for accuracy, safety, and ethics before publishing.
As you navigate these ethical considerations, remember that AI tools are powerful tools that can significantly enhance your content creation process. By incorporating them responsibly into your workflow, you can harness their capabilities while maintaining ethical standards and quality. With these principles in mind, you'll be well-equipped to create compelling, accurate, and trustworthy content that resonates with your audience.
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5Human vs. AI Writing (like ChatGPT), and When to Use EachВидео урок
Understanding the ethical implications of using AI writing tools is paramount for responsible and transparent business practices. Here's an overview of key ethical considerations and how to address them:
**1. Transparency:** If you're using AI tools to create content, it's important to disclose that fact to your audience. Being open about the use of AI-generated content maintains trust and ensures transparency.
**2. Fairness and Discrimination:** AI tools can inadvertently produce biased content due to the data they were trained on. As a business, it's your responsibility to identify and correct any discriminatory language or content that may arise.
**3. Bias:** AI models can inherit biases present in the training data. It's essential to regularly review and edit AI-generated content to mitigate any biased or inaccurate information.
**4. Privacy:** AI tools might gather data from various sources, potentially including private or confidential information. Review and edit content to remove any unintended private information.
**5. Safety:** AI-generated content can sometimes produce unsafe or inappropriate responses. Always ensure that the content generated by AI tools is reviewed and approved by a human to avoid any unsafe or harmful content.
**6. Human Oversight:** Integrating human oversight into your workflow is crucial. Ensure that AI-generated content is proofread, edited, and checked for accuracy, safety, and ethics before publishing.
As you navigate these ethical considerations, remember that AI tools are powerful tools that can significantly enhance your content creation process. By incorporating them responsibly into your workflow, you can harness their capabilities while maintaining ethical standards and quality. With these principles in mind, you'll be well-equipped to create compelling, accurate, and trustworthy content that resonates with your audience.
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6Adding AI Tools like ChatGPT to Your Writing WorkflowВидео урок
In this lesson, you've learned about different ways to integrate AI tools into your existing writing workflow. Here are the workflow examples provided:
**Workflow Example 1:**
1. Brainstorm topics using AI.
2. Human writes the first draft of the content.
3. Use AI to check for grammar and spelling errors.
**Workflow Example 2:**
1. Human writes the initial draft of the content.
2. Enhance the draft with a human touch, personalization, expertise, and examples.
3. Human edits and refines the final draft before publishing.
**Workflow Example 3:**
1. Human starts by writing a full article.
2. AI tools condense the content for various social media platforms.
3. Human edits and finalizes the condensed content for each platform.
**Workflow Example 4:**
1. Human writes the first draft of content.
2. Use AI tools for keyword research and optimization.
3. Refine and edit the content based on the keyword insights.
**Workflow Example 5:**
1. Use AI to brainstorm ideas.
2. Human writes the initial draft.
3. Human edits and finalizes the content for publishing.
These examples demonstrate how AI tools like ChatGPT can be integrated into different stages of your writing process, from brainstorming to drafting, optimizing, and editing. By combining the strengths of AI and human creativity, you can streamline your content creation and improve its quality.
In the next lesson, you'll explore real case studies that demonstrate how AI can be used effectively in various business scenarios.
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7Writing with ChatGPT | Case Study: Brainstorming and OutliningВидео урок
In this lesson, you're being guided through examples of content creation using ChatGPT. Here's a summary of what's covered:
1. **Purpose of Content Creation:** When creating content for your business, it's important to have a clear purpose in mind. For instance, you might be launching a real estate photography course and need related content for your website and YouTube videos.
2. **Brainstorming Article Topics:** You can ask ChatGPT to provide you with article topic ideas related to your niche. For instance, if your course is about real estate photography, you could ask for ideas like "essential equipment for real estate photography," "best practices for interior and exterior shots," and more.
3. **Generating Keywords:** Similarly, you can ask ChatGPT for keywords related to your topic. These keywords can be used in your articles or to guide your content creation process.
4. **Customization:** You can customize the topics and keywords generated by ChatGPT to suit your brand's voice and style.
5. **Outlining Content:** You can also ask ChatGPT to outline an article based on a specific topic. By providing keywords, you can ensure that the outline includes the essential points you want to cover.
6. **Adapting the Outline:** The outline provided by ChatGPT can serve as the basis for creating an article. Each section in the outline can become a headline or section in your article. You can modify the outline and add your own insights to create a comprehensive article.
This lesson demonstrates how ChatGPT can assist you in brainstorming ideas, generating keywords, and creating outlines for your content. By incorporating AI-generated suggestions into your content creation process, you can enhance your efficiency and produce engaging articles for your audience.
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8Case Study: Writing an Article with ChatGPTВидео урок
In this section of the video, several more content creation workflows are discussed:
1. **Writing the Article Based on the Outline:**
After generating an outline for an article using ChatGPT, the next step is to write the actual article. You can prompt ChatGPT to "write this article" based on the provided outline. ChatGPT will generate the content based on the outline, including the sections and headings.
2. **Prompt Engineering for More Direction:**
If you want to guide ChatGPT more specifically in the content creation process, you can modify your prompts. For instance, you can rewrite the article prompt and include a list of SEO-friendly keywords. This will encourage ChatGPT to create an article that incorporates those keywords naturally.
3. **Adding Specific Examples and Information:**
You can also prompt ChatGPT to rewrite the article and include specific details. In the example provided, the content creator asks ChatGPT to include specific camera models, equipment, and brands in each section. This demonstrates how you can use AI to enhance your content with real-world examples and recommendations.
4. **Using Existing Outlines for Content Creation:**
If you already have an outline for a piece of content, such as a course lesson or an article, you can use ChatGPT to start writing the content. Simply provide the outline to ChatGPT in the prompt and ask it to "write an article based on this outline." ChatGPT will generate content following the structure you've provided.
5. **Customizing Formatting and Structure:**
While ChatGPT might not replicate the exact formatting and structure of your provided outline, it can still generate coherent content that aligns with the provided sections and headings. If needed, you can manually adjust formatting to match your preferences.
6. **Utilizing the Content:**
The content generated through these workflows can be used for various business purposes, such as articles for your website, supplemental materials for your courses, guides, PDFs, and more. It's a versatile way to create valuable content quickly and efficiently.
Throughout these examples, the video highlights how AI can streamline the content creation process, whether it's generating content from scratch, enhancing existing outlines, or incorporating specific information into articles. This can help content creators save time and create high-quality content for their audiences.
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9Case Study: Writing Catchy Subject Lines, Titles, Headlines with ChatGPTВидео урок
In this part of the video, different workflows for generating catchy subject lines or titles for content are demonstrated:
1. **Generating Titles for an Existing Article:**
If you already have an article written or generated by ChatGPT, you can prompt it to "write five catchy subject titles for this article." ChatGPT will then provide you with a list of options that you can choose from.
2. **Enhancing Titles with SEO Keywords:**
To optimize the titles for search engines, you can prompt ChatGPT to "rewrite these titles, but include the keyword real estate photography." This will incorporate the specified keyword into the titles to make them more SEO-friendly.
3. **Creating Titles Based on Outlines:**
You can also generate catchy titles based on outlines, even if the full content hasn't been written yet. For example, you can prompt ChatGPT to "write five catchy SEO-friendly titles for a YouTube video about real estate photography." This can help you brainstorm titles for future content.
4. **Enhancing Existing Titles:**
If you have an existing title that you want to improve, you can prompt ChatGPT to "give me five catchy examples." ChatGPT will then provide alternative titles that sound more captivating.
5. **Rephrasing Existing Titles:**
You can ask ChatGPT to provide alternative titles by specifying that you're looking for catchy examples. For instance, if you have an article titled "What is HDR photography, aka bracketing," you can prompt ChatGPT to "give me five catchy examples."
Throughout these examples, the video demonstrates how you can use ChatGPT to brainstorm creative and SEO-friendly titles for your content, whether it's articles, YouTube videos, or other pieces of content. This can help make your content more engaging and appealing to your target audience.
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10Case Study: Writing a Video Script from Scratch and From a TemplateВидео урок
In this segment of the video, different workflows for writing video scripts are explained:
1. **Creating Video Scripts from Scratch:**
You can prompt ChatGPT to generate a video script from scratch. For example, you can ask it to "write a five-minute video lesson script on the topic of the ultimate guide to real estate photography equipment." ChatGPT will provide a script formatted as a video presentation, including scene suggestions and examples for shots that might be shown on the screen.
2. **Adapting Existing Video Scripts:**
If you have an existing video script that you'd like to adapt for a new topic, you can prompt ChatGPT to "write a new video script for a promotional video for a new course about real estate photography using this script as a general format." You can then paste the existing script and ChatGPT will rewrite the script based on the new topic. It's not just replacing keywords, but it's actually rephrasing the content to fit the new topic while following a similar structure.
These workflows can be applied to various types of content, such as articles, books, podcast episodes, podcast scripts, and more. The video highlights how you can leverage ChatGPT to efficiently create content across different formats and topics, making it a versatile tool for content creation in various industries and business contexts.
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11Case Study: Writing Social Media Posts & Promotional Emails with ChatGPTВидео урок
In this segment of the video, different workflows for writing video scripts are explained:
1. **Creating Video Scripts from Scratch:**
You can prompt ChatGPT to generate a video script from scratch. For example, you can ask it to "write a five-minute video lesson script on the topic of the ultimate guide to real estate photography equipment." ChatGPT will provide a script formatted as a video presentation, including scene suggestions and examples for shots that might be shown on the screen.
2. **Adapting Existing Video Scripts:**
If you have an existing video script that you'd like to adapt for a new topic, you can prompt ChatGPT to "write a new video script for a promotional video for a new course about real estate photography using this script as a general format." You can then paste the existing script and ChatGPT will rewrite the script based on the new topic. It's not just replacing keywords, but it's actually rephrasing the content to fit the new topic while following a similar structure.
These workflows can be applied to various types of content, such as articles, books, podcast episodes, podcast scripts, and more. The video highlights how you can leverage ChatGPT to efficiently create content across different formats and topics, making it a versatile tool for content creation in various industries and business contexts.
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12Download the ChatGPT Prompt ExamplesТекст урока
In this segment of the video, the concept of "prompt engineering" is explained, which involves optimizing ChatGPT's responses by refining the way you formulate your prompts. The following seven prompt engineering strategies are outlined, along with examples:
1. **Identify the Purpose of the Content:**
Clearly state the purpose of the content you're requesting. For instance, you can prompt ChatGPT to "Compose an email to our customers that informs them of a new product launch and encourages them to make a purchase."
2. **Give ChatGPT a Role:**
At the beginning of the session, inform ChatGPT about its role, like "You are a writing assistant," or specify other roles such as "customer service representative," "teacher," etc.
3. **Specify the Audience:**
Indicate the target audience for the content. You could say "You are writing to a business audience," "You are writing to social media followers," etc.
4. **Provide More Context:**
Offer relevant background information to guide ChatGPT. This might include previously generated ideas, outlines, keywords, audio/video transcripts, examples of existing content, etc.
5. **Give Length or Format Parameters:**
Set constraints on the length or format of the content. For example, prompt ChatGPT to "Write an article that's 500 words," or "Write a two-minute video script."
6. **Ask for Specifics in Your Prompts:**
If you're not getting the desired response, be specific about what you want. You can request call-to-actions, emojis, lists, or other specifics.
7. **Ask to Adjust the Tone:**
Request that ChatGPT adapts its tone to match your desired style. You can ask for formal, informal, professional, casual, positive, humorous, or other tones.
The speaker emphasizes that you can always follow up, revise, or ask for more specific details if ChatGPT's initial response doesn't meet your expectations. By creatively utilizing these prompt engineering strategies, you can harness the full potential of ChatGPT for your business writing needs.
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13Prompt Engineering - Writing Better ChatGPT Prompts to Get Better ResultsВидео урок
In this segment of the video, the concept of "prompt engineering" is explained, which involves optimizing ChatGPT's responses by refining the way you formulate your prompts. The following seven prompt engineering strategies are outlined, along with examples:
1. **Identify the Purpose of the Content:**
Clearly state the purpose of the content you're requesting. For instance, you can prompt ChatGPT to "Compose an email to our customers that informs them of a new product launch and encourages them to make a purchase."
2. **Give ChatGPT a Role:**
At the beginning of the session, inform ChatGPT about its role, like "You are a writing assistant," or specify other roles such as "customer service representative," "teacher," etc.
3. **Specify the Audience:**
Indicate the target audience for the content. You could say "You are writing to a business audience," "You are writing to social media followers," etc.
4. **Provide More Context:**
Offer relevant background information to guide ChatGPT. This might include previously generated ideas, outlines, keywords, audio/video transcripts, examples of existing content, etc.
5. **Give Length or Format Parameters:**
Set constraints on the length or format of the content. For example, prompt ChatGPT to "Write an article that's 500 words," or "Write a two-minute video script."
6. **Ask for Specifics in Your Prompts:**
If you're not getting the desired response, be specific about what you want. You can request call-to-actions, emojis, lists, or other specifics.
7. **Ask to Adjust the Tone:**
Request that ChatGPT adapts its tone to match your desired style. You can ask for formal, informal, professional, casual, positive, humorous, or other tones.
The speaker emphasizes that you can always follow up, revise, or ask for more specific details if ChatGPT's initial response doesn't meet your expectations. By creatively utilizing these prompt engineering strategies, you can harness the full potential of ChatGPT for your business writing needs.
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14Case Study: Using Advanced Prompts to Get Amazing ChatGPT ResultsВидео урок
In this part of the video, the presenter demonstrates two examples of advanced prompt engineering for a specific case study. The goal is to transform a step-by-step process into a comprehensive guide for editing flamboyant style real estate photos.
**Example 1: Professional and Clear Style Guide**
1. Define the Role and Purpose:
- Role: Photography teacher teaching an online course to beginner real estate agents.
- Purpose: Write a guide to editing flamboyant style photos in Lightroom and Photoshop.
2. Specify Context:
- Provide the outline of the step-by-step process and the word count requirement.
- Instruct ChatGPT to include specific Photoshop or Lightroom tasks within each step.
3. Tone:
- Tone: Professional and clear.
The presenter includes the outline in the prompt and gets a response with a clear and detailed guide in a professional tone.
**Example 2: Fun and Engaging Style Guide**
1. Define the Role and Purpose:
- Role: In-person trainer for beginner real estate photographers seeking advanced skills.
- Purpose: Write a guide to editing flamboyant style photos in Lightroom and Photoshop.
2. Specify Context:
- Similar to the previous example, the outline and word count requirement are provided.
3. Tone:
- Tone: Fun.
The prompt includes a playful tone, with specific instructions to make the guide engaging and fun. The response maintains the outline but delivers the content in a more engaging style, aligning with the specified tone.
The presenter emphasizes that with advanced prompt engineering, you can tailor ChatGPT's responses to match your exact requirements and desired style. It's also mentioned that the specific examples used in the video will be available in the resources for better understanding and comparison.
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15Optimizing Existing Content with ChatGPTВидео урок
In this portion of the video, the presenter discusses various ways to optimize existing content using ChatGPT. Here are the key points covered:
1. **Keyword Research:**
- You can use ChatGPT to generate a list of relevant keywords for your business.
- Specify the purpose of optimizing your website for search engines and targeting keywords that your audience is searching for.
- Optionally, you can ask for long-tail keywords that are more specific and less competitive.
2. **Title and Headline Optimization:**
- ChatGPT can help you create catchy titles, email subject lines, and article headlines to improve click-through rates and search engine visibility.
- Provide information about the content or article you want to optimize.
3. **Meta Tag Optimization:**
- Optimize your meta tags for better SEO performance.
- Meta tags are descriptive, keyword-rich descriptions that provide information to search engines.
- Include information about your web page and its content in the prompt.
4. **Content Refresh:**
- Use ChatGPT to refresh outdated articles with new information, statistics, or insights.
- Specify that you want to keep your website up-to-date and provide relevant and accurate information to your readers.
5. **Readability Optimization:**
- Improve the readability of your content by rewriting complex sentences and making it more reader-friendly.
- Request improvements in sentence structure, grammar, and vocabulary.
6. **Competitor Analysis:**
- Analyze your competitor's content to identify strengths, weaknesses, and opportunities.
- Optimize your own content strategy to outrank them and improve search engine visibility.
7. **Content Gap Analysis:**
- Conduct a content gap analysis of your website to identify areas where you lack content and need improvement.
- Request a report of content gaps along with suggested topics and content types to fill those gaps.
The presenter highlights how ChatGPT can significantly speed up tasks like content optimization, keyword research, and competitor analysis that would otherwise be time-consuming if done manually. This can lead to improved SEO performance, better user experiences, and overall content quality.
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16Training ChatGPT with Specific Industry KnowledgeВидео урок
In this section of the video, the presenter explains how to train ChatGPT with specific industry knowledge to improve its responses. Here's a summary of the key points:
1. **Workflow:**
- Provide existing content that you want to analyze or improve.
- Ask ChatGPT to analyze the content.
- Prompt for new content using examples from your industry or niche.
2. **Examples of Training Material:**
- You can submit various types of content for training, such as articles, document text, video or audio transcripts.
- Utilize YouTube to generate captions automatically from videos.
- Consider using tools like "descript.com" or "transcribe.com" for transcribing content.
- You can also submit specific language and definitions that are relevant to your brand or industry.
3. **Submitting Industry-Specific Language and Definitions:**
- If your business operates in a specialized niche or industry, provide ChatGPT with common definitions and specific terminology.
- By submitting industry-specific terms, you help ChatGPT generate content that aligns better with your domain.
The presenter emphasizes the importance of providing ChatGPT with industry-specific terminology and definitions to enhance the accuracy and relevance of its generated content. By doing so, you can train ChatGPT to better understand and respond according to your business's unique needs.
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17Case Study: Writing a Book from Your Video ScriptВидео урок
In this case study section of the video, the presenter demonstrates how to convert existing online course content into a written book format using ChatGPT. Here's a breakdown of the process:
1. **Source of Content:**
- The presenter is using closed captions from a video course on Udemy, but you can use captions from YouTube or other transcription services as well.
2. **Reformatting Content into a Book:**
- Initially, the presenter attempts to directly rewrite the closed captions into a book format. However, this approach doesn't work well because the captions reference video content.
3. **Effective Prompt:**
- To achieve better results, the presenter uses a more specific prompt. This prompt instructs ChatGPT to convert the video content into a written book, replacing references to video content with appropriate book chapter references.
- The prompt also includes instructions to add image placeholders ("insert photo here") when the video references visual content.
4. **Conversion Process:**
- After providing the improved prompt, ChatGPT generates coherent book-style content from the closed captions.
- The presenter demonstrates how the conversion process works by showing a transformed excerpt from the course content.
5. **Scaling the Process:**
- The presenter explains that you can repeat the process for multiple chapters without needing to re-prompt ChatGPT for each chapter.
- You can use the same prompt for subsequent chapters and provide the course transcript to ChatGPT to automatically generate the book content.
6. **Benefit to Audience:**
- By using ChatGPT to reformat existing content into a book, you can offer valuable information to your audience in a different format, making it highly beneficial.
This case study showcases how you can leverage ChatGPT to repurpose existing content, making it accessible and valuable in different ways to your audience.
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18Matching ChatGPT Content to Your Brand & ToneВидео урок
Learn to harness the power of ChatGPT and other AI tools in this comprehensive video lesson. Fine-tuning ChatGPT for your brand's voice and tone is crucial, and this session delves into the process. Discover how to customize responses using different tones, from playful and upbeat to serious and exasperated.
Explore practical examples, such as crafting a product description for eco-friendly sneakers in a youthful tone, resulting in a vastly different response from a serious prompt. Dive into composing empathetic customer support responses for delayed shipments and creating engaging email subject lines for upcoming sales. You'll even generate press releases and partnership announcements with an innovative and collaborative brand voice.
The lesson emphasizes the significance of identifying your brand's unique voice. Remember, ChatGPT can assist with brainstorming, but it's essential to define your brand's personality yourself. The video demonstrates various personalities: friendly and approachable, trustworthy and reliable, and edgy and rebellious. These traits significantly impact the generated content.
Witness the transformative power of ChatGPT in action as it crafts tweets promoting real estate photography courses, tailored to distinct brand personalities. The lesson concludes with vital insights on implementing a process for ongoing improvement. Feedback from your team is crucial, given the evolving nature of this technology.
As you embark on this journey, document a clear process, including examples of your existing content, ensuring consistent results across your team. Sharpen your skills by practicing with real prompts and existing content, and challenge your coworkers to distinguish between ChatGPT and human-generated content.
This lesson empowers you to tap into the full potential of ChatGPT, enabling you to finely tune it to match your brand's style and tone. Elevate your communication and engagement strategies with this revolutionary AI tool. Are you ready to transform your brand's voice? Watch the video and step into the world of AI-powered content creation.
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19Case Study: Using Existing Video Transcripts to Improve ChatGPT WritingВидео урок
In this informative video lesson, you'll witness the power of ChatGPT in action as it transforms text and scripts to match your desired style and tone. The session begins by showcasing the AI's ability to edit and refine closed captions. Learn to make use of YouTube videos for transcribing, and ChatGPT will assist in improving punctuation, capitalization, and formatting.
The lesson takes a practical turn as you watch the AI rewrite a one-minute video script. Discover how to utilize existing content to guide the AI in capturing your speaking style, vocabulary, and tone. Witness the progression from a formal, robotic script to a natural, engaging one that resonates with your audience.
The process involves refining prompts and rewriting threads, showcasing the art of "prompt engineering." Throughout the video, you'll gain insights into using ChatGPT to generate content that mirrors your authentic communication style. By incorporating AI into your content creation, you can save time while ensuring consistency and engagement.
This lesson not only demonstrates the AI's capabilities but also provides valuable strategies for effectively interacting with ChatGPT to achieve desired results. Elevate your content creation game with this insightful tutorial and explore the possibilities of AI-driven customization.
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20Strategies for Efficient Editing & Decreasing ErrorsВидео урок
Learn the essential strategies for efficient editing when working with AI-generated content. This guide provides valuable insights into common errors and ways to mitigate them, ensuring the quality of your output.
Factual inaccuracies, outdated information, repetitive language, lack of attribution, and plagiarism are common pitfalls to watch out for when editing AI-produced content. To minimize these errors from the start, consider implementing the following steps:
1. **Standardized Workflow:** Create a clear workflow for using AI tools like ChatGPT. Document the specific steps and guidelines to follow, ensuring consistency across your team.
2. **Style Guide:** Develop a style guide dedicated to AI tools, similar to your brand guide. Outline preferred writing styles, tones, and vocabulary for AI-generated content, enabling uniformity in your messaging.
3. **Templates and Prompts:** Utilize successful prompts and templates that yield desired results. Share these effective prompts within your team's documentation to streamline content creation.
4. **Regular Training:** Continuously train team members in using AI tools effectively. With frequent updates and the emergence of new tools, staying up-to-date is crucial. Keep team members informed about the capabilities and limitations of the tools.
By adhering to these strategies, you can enhance the quality of AI-generated content, decrease errors, and foster efficient collaboration among your team members. Whether you're using ChatGPT or other AI tools, this guide equips you with the tools to optimize your content creation process.