Digital Marketing Masterclass + AI and ChatGPT for Marketing

Welcome to the Digital Marketing Masterclass! Our hope is to serve you as best as we can, to help you launch and grow your own business. This video lays out what you can expect with this course!

Download these two great resources that will help you through the digital marketing course.

Use this roadmap to figure out where sections you want to jump around to.

As you dive into growing your brand with digital marketing, it's important to truly understand your business and target audience. In this lesson of the Digital Marketing Masterclass, download the worksheet that will help you get started.

In this lesson of the Digital Marketing Masterclass, you'll better define what problem your business is solving. What are you doing to make the world a better place?

Let's look at some real world examples of three companies and their brand purpose. We'll look at the Real Medicine Foundation, TOMS Shoes, and Chubbies Shorts.

In this lesson of the Digital Marketing Masterclass, you'll find your unique selling proposition - what separates you from the crowd. Some questions we'll answer are:

What makes you different?

Why do you do what you do?

Let's see some real world company positioning statements. We'll look at Amazon and Harley Davidson.

In this lesson of the Digital Marketing Masterclass, let's dive a bit further into what makes you different - your unique selling proposition. 

First, it will help if you find other companies similar to what you do, and figure out how you can be different and better.

What is your business personality? Where does your personality show up? In this lesson of the Digital Marketing Masterclass, you'll learn how and where your personality shows.

Here's another case study to show real world examples of brand personality. In this lesson of the Digital Marketing Masterclass, we'll look at Chubbies, TOMS, and MailChimp.

In this lesson of the Digital Marketing Masterclass, we'll help you find your audience. You'll start with your broadest circle of prospective customers, and move towards a more focused target audience. 

Take a few minutes to find where your audience lives online.

Before spending time, money, and energy starting a business that has a low chance of succeeding, let's validate your business idea first.

In this lesson of the Digital Marketing Masterclass, you'll learn how to do two types of validations - soft and hard validation.

See a real world example of how Phil validates his business ideas with surveys.

Can't get enough? Here are additional articles and resources that will help you take the skills you learned in this section to the next level.

In this lesson of the Digital Marketing Masterclass, we'll learn the basics of creating your brand identity - the visuals you use across all your digital marketing. You'll learn our best tips for easier and better graphics.

Let's look at some real world examples of brand identity from TOMS Shoes, Under Armour, and Virgin America to see how popular companies have created a brand identity.

In this lesson of the Digital Marketing Masterclass, we'll share some free tools to help you come up with brand colors, fonts, and find high quality photos.

Here are links to all of the free brand graphics that we mentioned in the last message.

In this lesson of the Digital Marketing Masterclass, you'll learn how to use Photoshop a tool that professionals use to create graphics.

Why is it essential to have a business email with your domain:

A business email with your domain is important because it helps build credibility and trust with potential customers and partners. It also helps create a professional and consistent public image, which can benefit companies looking to stand out from the competition. Additionally, having a business email with your domain allows companies to track analytics and measure the effectiveness of their communications. Finally, having a business email with your domain can help protect against phishing, spam, and other malicious activity.

10 reasons why you should create your business email today:

1. Builds your credibility and brand awareness: Your domain on your email gives your business and brand more credibility. This will help customers trust your business and make them more likely to trust your services.

2. Professionalism: An email address with a domain reflects the professionalism that customers and potential customers appreciate.

3. Keeps track of correspondence: Having a business email with your domain makes it easy to keep track of important emails and conversations.

4. Reinforces security: Having a business email with your domain can help reinforce the security of your emails, as the email address is unique to your company.

5. Establish trust between you and your customers: Your customers will be more likely to trust your business with an email address associated with your domain.

6. Helps you stand out from the competition: Showing your customers that you have a professional email address can make you stand out.

7. Gives you more control over your emails: With a business email, you can have more control over your emails, such as forwarding, archiving, and setting filters.

8. Easy to remember: An email address with your domain is easy to remember, which will help customers to contact you quickly and conveniently.

9. Helps you protect your brand: A business email with your domain helps protect your brand identity.

10. Improves customer service: An email address with your domain helps customers feel like they can get in touch with you easily, quickly, and conveniently, which can help improve customer service.

Can't get enough? Here are additional articles and resources that will help you take the skills you learned in this section to the next level.

Get inspiration for the type of website you want to make.

Welcome to a new lesson of the Digital Marketing Masterclass. In this section, you'll learn about email funnels. It doesn't have to be confusing, and I'll try to break it down so you clearly understand how to use them for your business!

In this lesson of the Digital Marketing Masterclass, you'll learn about our recommended email marketing tools.

In this lesson of the Digital Marketing Masterclass, you'll learn how to create irresistible lead magnets to encourage people to join your email lists.

Take action by planning a lead magnet for growing your email list!

In this lesson of the Digital Marketing Masterclass, you'll learn how to use opt-in forms on your website. Look at examples of opt-in forms that work well.

In this lesson of the Digital Marketing Masterclass, you'll learn how to properly segment and tag your audience. This allows you to increase engagement by sending emails to people that want to read them.

In this lesson of the Digital Marketing Masterclass, you'll learn how to properly write email sequences for a number of reasons: to welcome people to your website, sell a product or service, or even follow up on a purchase.

In this lesson of the Digital Marketing Masterclass, you'll learn how to write email subject lines that increase open rates.

In this lesson of the Digital Marketing Masterclass, you'll learn how to use analytics to improve your email marketing.

Check out a case study of how Phil got 100 subscribers in less than a week. 

Welcome to a brand new section of the Digital Marketing Masterclass. In this section, you'll learn the basics of copywriting.

In this lesson of the Digital Marketing Masterclass, you'll learn the basic marketing funnel A.I.D.A.

Let's look at a case study of a modern sales page that works. It's simple, and it's all you need.

In this lesson of the Digital Marketing Masterclass, you'll learn our 9 commandments of copywriting - which will improve not just your sales pages, but also emails and blogging.

In this lesson of the Digital Marketing Masterclass, you'll learn how to write better headlines for your sales pages and articles to increase open rates.

In this lesson of the Digital Marketing Masterclass, you'll learn how to write quality blog articles - a key part of your content marketing strategy.

In this lesson of the Digital Marketing Masterclass, you'll learn how to improve your website's SEO. We'll be using a plugin called YOAST S.E.O. but you can use these best practices even without the plugin.

Can't get enough? Here are additional articles and resources that will help you take the skills you learned in this section to the next level.