Free Digital Marketing Basics Course
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Important Update:
For a Free Advanced course, visit the digital scholar’s website to get an updated course. Also, get access to live training on the topics growth marketing, email marketing, facebook ads, instagram marketing, marketing automations and many more. Go to www(dot)digitalscholar(dot)in
Have you learnt Digital Marketing? You haven’t? Well, not to worry! Here is an opportunity for you to start everything from the scratch. I have made over 21+ Free Video Lessons to Empower the world and embrace people with my knowledge in digital marketing and my passion for teaching.
My name is Sorav Jain, I’m the founder of Digital Scholar which is a digital marketing institute based out of chennai and Echovme, India’s oldest digital marketing agency.
I am in a mission to reach out to people and tell them Digital has a business side and it can be used for a purpose.
Like how you define the purpose of Life, I believe you should also define the purpose of Digital Life and here are those 21 lessons that you shall get every single day to master Digital Marketing.
In this Free video lessons, you will learn:
1. Basics of Digital Marketing
2. Hand-on approach to running paid ads
3. Understanding email marketing and landing pages.
4. Understanding social media strategies using case-studies
5. How to grow your Instagram Followers
6. How to use whatsapp for business
7. How to generate organic leads on social media
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What is Digital Marketing?Have you learnt Digital Marketing? You haven’t? Well, not to worry! Here is an opportunity for you to start everything from the scratch. I have made 21+ Free Video Lessons to Empower the world and embrace people with my knowledge in digital marketing and my passion for teaching.
I am in a mission to reach out to people and tell them Digital has a business side and it can be used for a purpose.
Like how you define the purpose of Life, I believe you should also define the purpose of Digital Life and here are those 21 lessons that you shall get every single day to master Digital Marketing.
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Digital Scholar
I would like to inform about my new venture 'Digital Scholar' - a premium
digital marketing institute in Chennai, India. I am launching a 3 months agency styled learning
environment for people who wants to master Digital Marketing in this city.
My focus with this institute is to produce some world-class students and help them shape their career in the field of digital marketing.
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Skills Required To Become Digital Marketer
This is your 2nd lesson and you really need to learn why you should explore Digital Marketing as a subject! I have jotted down 9 reasons in this video. These 9 Reasons are based out of my personal experience and there are some statistics that I have put across from different sources. I will try my level best to keep these video short and crisp, you can always access your emails and watch these videos at your convenience.
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9 Reasons Why You Should Learn Digital Marketing
Thank you for watching first two lesson of Free Digital Marketing Course. Here is a video that you should definitely watch.
After watching this video:
You can understand what skills makes a better digital marketer. You can benchmark these skills and evaluate yourself. These are the skills that I would like to teach you throughout the journey of 'Free Digital Marketing Course'
What Should You Do After Watching This Video?
- Take an A4 sheet and a pen and make 3 columns and 8 rows.
- On the first column list down these skills, on the 2nd column write down where do you stand and on the 3rd column write down what steps will you take to improvise these skills.
- Note: I am aiming to improve few of the required skills to make you a digital marketer - so do not worry!
- Take an image of the sheet and share it with me on www.instagram.com/soravjain (You can DM Me)
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Introduction to Search Engine Optimization
Did you know SEO makes you a King in the internet world? How?
By helping you stay on Top of Google and by making thousands of people discovering you each day.
They say the best place to hide a dead body is 2nd page of Google. So if you start a business and you are not visible on Top of Google then there is no Joy.
This lesson today is all about Search Engine Optimization! You should watch and get started with your SEO practises. Remember, SEO is not an one night process - it’s an ongoing process and you need to think of doing something in-relevant to SEO on your website on a day to day basis. This video is a quick guidance on SEO!
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Introduction to Search Engine Marketing
Did you know Google Adwords is one of the most effective ways to generate leads for any business?
In today’s session you will get to learn basics on search engine marketing, importance of keywords and a hands-on experience of how Adwords works. You will be needing to log in to google.com/adwords right before you view this video such that you can learn each process step by step.
Remember, Google Ads helps you with two crucial things:
- Demand Generation: Through banner ads.
- Demand Fulfillment: Through search based ads.
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Introduction to Social Media Marketing
Did you know I have been organising Social Media Marketing Bootcamps across India under the banner #SocialMediaRoadShow. Social Media Marketing is my favorite subject, as most of us today spend majority of our time on Social Media Channels + At my company, we enjoy doing a lot of Social Media innovations. In fact, we all dwell on Social Media.
In this session you will get to learn what is social media marketing and why it is a necessity today along with certain key approaches which will make you a better social media marketer.
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Introduction to Affiliate Marketing | How To Make Money Online
Affiliate Marketing is the most fascinating subject of the Digital Marketing World. In this video I teach you how to become an affiliate and some best practices of affiliate marketing.
I made Rs. 20,000 in a week full of affiliate marketing practise! In this video you will understand more about it along with some case studies.
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Introduction to Email Marketing
Up till 2016 I used to think Email Marketing is dead, my thoughts changed once I invested my time in building my Email Subscriber base by sending people. You are probably reading this now, because you received an email from me.
Email Marketing is fascinating as it still is one of the most beneficial form of Marketing. But, you can’t spam. After GDPR has come in effect, there are strict laws in Europe that you just cannot send anything to anyone without their consent and cannot hold data for any other purpose other than the purpose you have defined while collecting.
In this session you will get to learn basics and importance of Email Marketing, Types of Email Marketing and how to draft a proper email.
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Introduction to Inbound Marketing
Wishing you Most & More!
I hope you are on Top of The World Today!
Remember, a little knowledge you gain everyday could compile to become a mountain! So learn something everyday!
Today I teach you what is Inbound Marketing in this video!
if you are reading this email and gonna watch this video I am already succesful in my inbound marketing campaign
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Introduction to Landing Pages and Leadpages Tool.
In this session I am going to teach you about Landing Pages. As a marketer you should learn the art of making fantastic landing pages. Please take few minutes of your time and create a sample landing page on your own. Watch the below video, this is split into:
- What is Landing Pages.
- Best Examples of Landing Pages.
- How to Design a Landing Page on Your Own.
I promise, you are going to truly love this session.
Don’t forget to register on LeadPages to try a 14 days trial.
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Behind The Scenes of A Blog (Blogging to Digital Marketing Journey)
You know few years back I wasn't even known to this world. With time, I got an identity and that identity got shaped through the content I share in format of blog posts, status updates, presentations and videos. All of these content that I have shared on the internet by far has been related to Digital Marketing and Social Media which has helped me position myself as a Digital Marketing person.
Content Marketing is all about picking up a niche and talking about it quite often with your point of view, with your experiences, with your predictions which in nutshell helps you in achieving thought leadership over internet.
In this lesson, I am sharing with you How I became a Digital Marketer with help of Blogging, what it takes to become a blogger and what are behind the scenes of blogging. In this video, you shall learn:
- How I pick my keyword,
- How I decide on a title.
- How I write content.
- How I publish my content.
- How I add images to it.
- How do my basic SEO.
- How I promote those blog posts.
- How do I evaluate the topic.
